B2B Service

B2B Service

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B2B Marketing

Agency Specializing in B2B Lead Generation, Digital Marketing, and Sales Nurturing. Marketing Mantra is a B2B marketing agency that focuses on helping companies improve lead generation, conversion rates, and sales opportunities. We build results-driven marketing campaigns that help B2B organizations improve their sales pipelines.

We focus on the metrics that matter most. The metrics we prioritize:

  • Leads generated monthly (by channel, campaign, and persona)
  • Qualified leads generated monthly
  • Conversion rate for qualified leads per channel and campaign
  • The value of leads over time

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Results-Driven B2B Marketing

We drive engagement with buyers, partners, influencers, and advocates. We begin by firming up buyer definitions and messaging. Then we set monthly lead acquisition goals, build marketing assets, and create a data-based strategy. From there, we launch pilot campaigns and actively measure results against benchmarks, while optimizing, improving, and building.
Our process for B2B marketing is based on LEAN principles. We seek to increasingly gain efficiency, agility, and effectiveness as we focus on decreasing the time table for success generation.

Data-driven insights & actions

Our campaigns are powered by insights, iteration and optimization. Our work is guided by business goals, organizational vision and a disciplined methodology.

We integrate marketing analytics with sales CRM systems to better understand and measure a potential for conversion and define winning strategies. 

  • Digital Strategy
  • Web Analytics
  • Acquisition rates
  • Nurturing conversions
  • Influence of content

B2B Lead Nurturing. Improve Sales Pipeline.

We use several key tactics to reliably fill your sales funnel.

  • Marketing channel analysis: Gather and compare marketing campaign effectiveness across all channels
  • Sales funnel analytics and conversion optimization: Use automation to improve performance through the entire funnel: top to bottom
  • Marketing to sales alignment:Track and nurture leads with automation to improve lead quality and buying-readiness
  • Goals and predictive analysis: We help clients set and grow their visit/lead/customer monthly goals

 

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